
In a time when personal attention in medical care may seem like a relic of the past, Dr. Rock Helms sees his new practice – Helms Healthcare – as reconnecting the patient and the doctor and employing modern advances to enhance the whole experience.
The longtime Pell City family medicine physician opened Helms Healthcare in nearby Vincent in late-March, offering “a concierge-type practice for everybody,” he said. “When you call, you get a human. When you want to be seen, you can be seen right away. We prefer appointments, but it’s not a mandate.”
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